The best software in the world for independent yoga studios and other class-based businesses.

Our product is powerful, easy to use and will help you grow your business.

Map

Trusted World Wide

Established in 2011, Tula has become one of the most trusted platforms in the industry, with over $150 Million in revenue, and over 6,000,000 student attendances, logged on our platform.

100K+

events

6M+

attendances

200M+

payments

Built For You

We are a passionate company, driven to help independent studios thrive.

About
About mobile

We started Tula Software knowing that if we focused on making the perfect product for our own studio in Chicago, we could make something different and remarkable and impossible to replicate.

We leverage the power of the internet for the benefit of our customers, to help them build, sustain and grow their independent businesses.

Heart
We measure our success by how well we empower independent studios.

Sometimes we talk a lot about features, and we have plenty, but behind everything we do, is a deep respect for our customers, the places they've built, and an intense desire to help them succeed and thrive.

We're grateful every day for our customers and we have a deep commitment to providing them with the best the internet has to offer.

Kind Words from the Tula Family

Helping studios around the world, with happy customers on five continents, Tula has quickly become the software of choice for the independent yoga studio.

Author: Jessica Wright Headshot

Jessica Wright

Milford, NH

Jessica Wright

At my studio students and teachers alike love Tula Software! We all find it simple to use and set up and it provides me with everything I need to run our small but growing studio. Most of all, I appreciate that Tula is focused on helping me grow MY business, rather than having their own interests in mind when continuing the evolution of their product. I feel my customer information is safe and protected with Tula Software. And any time I have a question or need help with something, their friendly customer support team is always fast to get back to me with what I need. I can't say enough about Tula!

Author: Lucia Yess Headshot

Lucia Yess

Minneapolis, MN

Lucia Yess

I am an independent yoga studio owner in Minneapolis, MN. I have been in business for over four years now and have used Tula Software for over a year. It was the best decision for our revenue and continues to pay for itself. Andrew and the Tula crew are passionate yogis who get the inside and out of our business. They sincerely are the best communicators and continue to include us as they enhance the software. Beyond the fact that Tula allows us to be more sustainable and help us grow, Tula is a family owned business that understands my values and commitment to my customers and team. I feel aligned with their mission, product, and group.

Author: Katie Prior Headshot

Katie Prior

Rancho Cordova, CA

Katie Prior

I worked at Balanced Body in Sales for 4 years prior to opening Pilates Heartcore 3 years ago. I tried 4 different database systems in trials prior to opening to see which one was the best fit and easier to use.
After the first 3 trials I tried failed me, I found Tula and instantly my life became easier. Loading your schedule takes minutes. Students can easily navigate to register and pay. You can get in and fix something on the fly for your students and it empowers your instructors or front desk with an easy to learn system. I do 75% of my work off my phone in their app and Tula makes that possible for me. I love Tula. They are the backbone of my business and have truly contributed greatly to my success. Pilates Heartcore was one of the first Pilates studios to use Tula and I hope to see more discover them. If you ever do have a problem they respond within hours. If you have a need they don’t provide they will work to make it part of their offerings. They really listen to their clients and try to make their day easier. I will never leave Tula. There is no one better.

Author: Tori Reynolds Headshot

Tori Reynolds

Dayton, OH

Tori Reynolds

Owning a studio is hands down the best job ever, so I don't want to let our on-line system ruin the fun! Picking Tula Software was a no brainer. Is it hands down the most user friendly and efficient system I have ever worked with. Having an intuitive system my staff and clientele can maneuver with ease makes for a better run studio and a happier community.

Author: Kerry Kreiman Headshot

Kerry Kreiman

Fort Worth, TX

Kerry Kreiman

I'm so incredibly glad I chose TULA as the scheduling software for my new Pilates studio.
When I first looked at TULA, it appeared it didn't have as much capability as the leading company. I'm so glad I gave it a second and third look later, because in reality, Tula has an almost infinite amount of flexibility inherent in the structure through its thoughtful elegance and simplicity, enabling the customer to make more choices for themselves.
The Tula reps have been amazingly responsive, articulate, and patient, assisting me in clearing the garbage out of my brain from the previous system's protocols. But what I may truly be the most thrilled about, is that the owner of TULA, Andrew Wicklander, is an extraordinary soul who is clearly dedicated to helping his clients/studios be able to efficiently do what they feel called to do in their mission to help other people in their fitness/health goals.
I feel confident Andrew will continue to do all that he can to truly serve his customers at a reasonable price for the services provided. He and his staff are constantly collecting information and feedback from clients and then applying that to system upgrades. I like knowing that the people I'm doing business with believe in the mission of their work and are doing their best to serve their customers. If you're a one-person operation or a small boutique facility, Tula Software may truly be the answer to your prayers.

Author: Catie Michaelson Headshot

Catie Michaelson

Minneapolis, MN

Catie Michaelson

From the beginning of using Tula Software, I've had nothing but real interactions with real humans delivering a high-quality product that they really seem to believe in and care about. The startup was easy, which is a big deal when you're a small business. Someone (Usually Keoni) quickly and accurately answers any questions or ideas that I have. Tula has really made my journey to studio owner easier. Hands down I recommend Tula to yoga studio business owners.

Author: Carly Carney Headshot

Carly Carney

Chicago, IL

Carly Carney

Tula is a fantastic company to work with. They are customer service-oriented and, most importantly, kind. Their product speaks to small businesses and has made my life so much easier. I would highly recommend Tula to anyone!

Jessica Wright

At my studio students and teachers alike love Tula Software! We all find it simple to use and set up and it provides me with everything I need to run our small but growing studio. Most of all, I appreciate that Tula is focused on helping me grow MY business, rather than having their own interests in mind when continuing the evolution of their product. I feel my customer information is safe and protected with Tula Software. And any time I have a question or need help with something, their friendly customer support team is always fast to get back to me with what I need. I can't say enough about Tula!

Lucia Yess

I am an independent yoga studio owner in Minneapolis, MN. I have been in business for over four years now and have used Tula Software for over a year. It was the best decision for our revenue and continues to pay for itself. Andrew and the Tula crew are passionate yogis who get the inside and out of our business. They sincerely are the best communicators and continue to include us as they enhance the software. Beyond the fact that Tula allows us to be more sustainable and help us grow, Tula is a family owned business that understands my values and commitment to my customers and team. I feel aligned with their mission, product, and group.

Katie Prior

I worked at Balanced Body in Sales for 4 years prior to opening Pilates Heartcore 3 years ago. I tried 4 different database systems in trials prior to opening to see which one was the best fit and easier to use.
After the first 3 trials I tried failed me, I found Tula and instantly my life became easier. Loading your schedule takes minutes. Students can easily navigate to register and pay. You can get in and fix something on the fly for your students and it empowers your instructors or front desk with an easy to learn system. I do 75% of my work off my phone in their app and Tula makes that possible for me. I love Tula. They are the backbone of my business and have truly contributed greatly to my success. Pilates Heartcore was one of the first Pilates studios to use Tula and I hope to see more discover them. If you ever do have a problem they respond within hours. If you have a need they don’t provide they will work to make it part of their offerings. They really listen to their clients and try to make their day easier. I will never leave Tula. There is no one better.

Tori Reynolds

Owning a studio is hands down the best job ever, so I don't want to let our on-line system ruin the fun! Picking Tula Software was a no brainer. Is it hands down the most user friendly and efficient system I have ever worked with. Having an intuitive system my staff and clientele can maneuver with ease makes for a better run studio and a happier community.

Kerry Kreiman

I'm so incredibly glad I chose TULA as the scheduling software for my new Pilates studio.
When I first looked at TULA, it appeared it didn't have as much capability as the leading company. I'm so glad I gave it a second and third look later, because in reality, Tula has an almost infinite amount of flexibility inherent in the structure through its thoughtful elegance and simplicity, enabling the customer to make more choices for themselves.
The Tula reps have been amazingly responsive, articulate, and patient, assisting me in clearing the garbage out of my brain from the previous system's protocols. But what I may truly be the most thrilled about, is that the owner of TULA, Andrew Wicklander, is an extraordinary soul who is clearly dedicated to helping his clients/studios be able to efficiently do what they feel called to do in their mission to help other people in their fitness/health goals.
I feel confident Andrew will continue to do all that he can to truly serve his customers at a reasonable price for the services provided. He and his staff are constantly collecting information and feedback from clients and then applying that to system upgrades. I like knowing that the people I'm doing business with believe in the mission of their work and are doing their best to serve their customers. If you're a one-person operation or a small boutique facility, Tula Software may truly be the answer to your prayers.

Catie Michaelson

From the beginning of using Tula Software, I've had nothing but real interactions with real humans delivering a high-quality product that they really seem to believe in and care about. The startup was easy, which is a big deal when you're a small business. Someone (Usually Keoni) quickly and accurately answers any questions or ideas that I have. Tula has really made my journey to studio owner easier. Hands down I recommend Tula to yoga studio business owners.

Carly Carney

Tula is a fantastic company to work with. They are customer service-oriented and, most importantly, kind. Their product speaks to small businesses and has made my life so much easier. I would highly recommend Tula to anyone!

Features

Powerful, easy to use features, to help you increase your revenue, increase your student base, and automate routine tasks.

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Find a Sub

Forget about multiple emails and phone calls. Allow your instructors to find a sub with the click of a button.

Virtual Audio Attendance

Allow your students to listen to their favorite instructor from anywhere, from any device with VAA!

Easy Check-in

Quickly and easily manage your class attendances, registrations and payments from the check in page.

Online Payments

Easily accept online payments from your students with our one of a kind customizable payment forms.

Online Registrations

Allow your students to sign up for class right from your own website using our embedable calendar.

Electronic Waivers

Quickly and easily capture electronic signatures from your students and securely store signed waivers.

Member Management

Store credit cards and easily set students up on monthly recurring passes to build a loyal student base.

>
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Special Events

Handle one off events with unique pricing. Great for workshops, retreats, classes and so much more.

Gift Certificates

Generate unique codes for gift purchases that can be redeemed in the future by the recipient.

Website Integrations

Embed your calendar, payment form and student access widgets right into your own website with custom colors.

Permission Levels

You control what level of access your employees and contractors have to your data with muliple permissions.

Email Center

Send emails quickly and easy directly from Tula, and setup automated email campaigns.

Mobile Student Portal

Student version of Tula that is mobile friendly so students can manage their account from any device.

>
<

Find a Sub

Forget about multiple emails and phone calls. Allow your instructors to find a sub with the click of a button.

Virtual Audio Attendance

Allow your students to listen to their favorite instructor from anywhere, from any device with VAA!

Easy Check-in

Quickly and easily manage your class attendances, registrations and payments from the check in page.

Online Payments

Easily accept online payments from your students with our one of a kind customizable payment forms.

Online Registrations

Allow your students to sign up for class right from your own website using our embedable calendar.

Electronic Waivers

Quickly and easily capture electronic signatures from your students and securely store signed waivers.

Member Management

Store credit cards and easily set students up on monthly recurring passes to build a loyal student base.

Special Events

Handle one off events with unique pricing. Great for workshops, retreats, classes and so much more.

Gift Certificates

Generate unique codes for gift purchases that can be redeemed in the future by the recipient.

Website Integrations

Embed your calendar, payment form and student access widgets right into your own website with custom colors.

Permission Levels

You control what level of access your employees and contractors have to your data with muliple permissions.

Email Center

Send emails quickly and easy directly from Tula, and setup automated email campaigns.

Mobile Student Portal

Student version of Tula that is mobile friendly so students can manage their account from any device.

>
Allow your instructors to find a sub with the click of a button.
Allow your students to listen to their favorite instructor from anywhere, from any device with VAA!
Allow your instructors to find a sub with the click of a button.
Easily accept online payments from your students with our one of a kind customizable payment forms.
Allow your students to sign up for class right from your own website using our embedable calendar.
Handle one off events with unique pricing. Great for workshops and retreats.
Store credit cards and easily set students up on monthly recurring passes to build a loyal student base.
Handle one off events with unique pricing. Great for workshops, retreats, classes and so much more.
Generate unique codes for gift purchases that can be redeemed in the future by the recipient.
Embed your calendar, payment form and student access widgets right into your own website with custom colors.
You control what level of access your employees and contractors have to your data with muliple permissions.
Send emails quickly and easy directly from Tula, and setup automated email campaigns.
Student version of Tula that is mobile friendly so students can manage their account from any device.

Fair, Clear Pricing

We offer fair, clear pricing, without contracts, and have no hidden fees.

Base Plan

$89/mo

Everything you need to get started plus the option to add-on power features

  • Unlimited Instructors
  • Unlimited Students
  • Member Management
  • Payments & Registrations
  • Workshops & Events
  • Audio Attendance
  • Gift Certificates
  • Website Widgets
  • iPhone & iPad Apps
  • Find-a-sub Feature +$20/mo.
  • Electronic Waivers +$20/mo.
  • Retention Center +$20/mo.

Premium Plan

$129/mo

Save $20 and get every feature to help you succeed

  • Unlimited Instructors
  • Unlimited Students
  • Member Management
  • Payments & Registrations
  • Workshops & Events
  • Audio Attendance
  • Gift Certificates
  • Website Widgets
  • iPhone & iPad Apps
  • Find-a-sub Feature
  • Electronic Waivers
  • Retention Center

Credit card fees are 2.7% + $.30 per transaction and apply to all cards and all transaction types, including online and stored card payments. Save hundreds of dollars every month over our competitors!